Lush for Men
Taking care of your skin and looking sexy shouldn’t have anything to do with masculinity or sexuality. Lush wants all men to look, smell and feel their most authentically beautiful. Being a man should be about doing what feels right for you.
OOH
Social and Web
Experiential
Art Director: Sajeela Kanwal.
Lush will collaborate with GoodLife Fitness to promote their line of skincare products. Lush will provide samples of their skincare products for men to try out after their workout instead of the regular GoodLife body washes and shampoos. Men will gain exposure to Lush products and see the brand as a viable option for their skincare routine.