Petro-Canada CareMakers
Becoming a caregiver can happen suddenly. Learning to care for a family member takes time, patience, and love. We showed Canadians the many firsts that come with caregiving—the challenging and the beautiful—and how CareMakers is there to help lighten the load every step of the way.
OOH/Print
TV Spots
Social Series
We created a social media series featuring real caregivers, asking them about their caregiving firsts, challenges, victories and enduring love.
Watch the videos here: https://www.youtube.com/shorts/_Q5bMNIuWvM
Press:
https://www.campaigncanada.ca/article/1897958/caremakers-foundation-targets-gen-xers-thrust-caregiver-roles
Art Director: Sajeela Kanwal
Creative Directors: Daniel Bennett, Jill Mack, Lance Martin